We focus our creative talents in the areas of new media, art and entertainment.
New media are forms of media that are native to computers, computational and relying on computers for distribution. Some examples of new media are websites, mobile apps, virtual worlds, multimedia, computer games, human-computer interface, computer animation and interactive computer installations.
Common examples of new media include websites such as online newspapers, blogs, or wikis, video games, and social media. A defining characteristic of new media is dialogue. New Media transmit content through connection and conversation.
The arts represent an outlet of expression, that is usually influenced by culture and which in turn helps to change culture. As such, the arts are a physical manifestation of the internal creative impulse.
Major constituents of the arts include literature – including poetry, novels and short stories, and epics; performing arts – among them music, dance, andtheatre; culinary arts such as baking, chocolatiering, and winemaking; media arts like photography and cinematography, and visual arts – including drawing, painting, ceramics, and sculpting. Some art forms combine a visual element with performance (e.g. film) and the written word (e.g. comics).
Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognisable and familiar.
Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry which records and sells entertainment products.
Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.